Saturday August 1 2026 |
Welcome + Introduction To The Digital World |
- What's technology
- The digital revolution
- The AI boom
- Jobs of the past, jobs of now, jobs of the future
- Business of the past, business of the now
- So, where do you come in right now (a session of personal evaluation of your current relevance in the world of work and business)
- How digital skills give you an edge to get the new type of jobs
- Possible types of jobs in the digital era (Management-themed jobs, sales-themed jobs, Admin-themed jobs, etc)
- Possible ways to monetise your skills (local jobs, remote jobs, content creation, AI, etc)
- Skills you need to grow your business in this era
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Monday August 3 2026 |
Let's Dive Into The AI World: What This Whole AI Thing Is About |
- Understanding what this AI thing is about
- Showcase of what people are doing with AI, get inspired
- What we all do currently, and what the AI replacement will be
- Other real-world use cases of AI
- Different types of AI tools and what you can do with them
- Discussion session: Will AI replace your job or run you out of business? Everything you need to know
- How AI actually works (in technical terms): know how it gets you answers, and how it knows so much
- Risks with using AI: Everything you need to know
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Wednesday August 5 2026 |
AI Prompting: How To Get AI To Do ALMOST Anything |
- Introduction to AI Prompting: how to write a great prompt so AI actually understands you
- How to correct and redirect AI when it's not giving you what you want
- Understanding chain prompting: break a big task into small steps and get AI to connect them all
- How to get AI to do more advanced things: pushing the limit of what AI can do for you
- Introduction to AI automation: how to get AI to do repetitive tasks
- AI Agents: how to build AI robots that get many things done without you even moving a finger
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Saturday August 8 2026 |
Document Operations In The Digital Age: Docs, Slides, Spreadsheets, etc. |
- How files, folders and documents work in the digital age
- Understanding file & folder management with Google Drive
- How to use Google Docs to create professional documents (proposals, plans, write-ups, drafting resumes, taking meeting notes, or writing essays, etc.)
- How to use Google Sheets for spreadsheets, tables, inventory, customer data, data entry tasks/jobs, etc.
- How to create a presentation slide with Google Slides
- Making your document look like it's done by a professional
- How to use AI to create the draft of your document
- How to use the built-in template to make your work faster
- How to find an external template to use for your document
- Basic design sense that makes any document look highly professional
- Free tools to make your documents error-free (Grammarly, Hemingway, etc.)
- How to partner with AI to structure, flesh out, and polish your documents
- How to use AI to get document operations done
- AI tools to create a full presentation slide without doing any design
- AI tools to write a book or an ebook
- AI tools to analyse and present data on a sheet
- How to keep documents secure in the cloud
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Monday August 10 2026 |
Understanding Tools For Managing A Business |
- How to use Google Calendar to manage schedules
- Automated meeting scheduling with Calendly: let people book you without the back-and-forth
- Advanced Gmail tools to stay on top of a busy inbox
- How to use Trello to manage tasks: for school, business, or personal life
- Invoicing tools: creating professional invoices in minutes
- Accounting tools: tracking and managing your business money
- Software to manage business items and inventory
- Using Google Sheets to track budget and expenses
- How to schedule and run a virtual meeting + tips and guide on how you can make any virtual meeting engaging and impactful
- How to do more with your WhatsApp account
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Wednesday August 12 2026 |
How To Use HubSpot to Manage Business Marketing & Sales Activities For Free |
- What is a CRM tool and how it works + What HubSpot is
- Understanding all the key parts of HubSpot
- How to store customer details in HubSpot
- How to write notes on each customer so you never forget any detail about them
- How to set reminders for follow-ups, invoices, feedback requests, and more
- How to categorise your prospects and customers by stage and always know exactly how many are at each point
- How to send email newsletters to your full list from inside HubSpot
- How to use HubSpot to take meeting bookings, send invoices, send emails, create a form to collect inquiries, etc.
- How to connect your Facebook and Google Ads to HubSpot to know exactly where each customer came from
- How to do extra things with HubSpot if you have a functional website
- How HubSpot shows you which products your website visitors are most interested in
- How to set up a live chat on your website through HubSpot
- How to track your website sales right inside HubSpot
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Monday August 13 2026 |
Everything Content: Content Strategy, Content Creation & Content Design |
- What is CONTENT and why everyone keeps talking about it
- Understanding the difference between content creation and content marketing
- Each social media platform and the content that does really well on it
- Types of content and when to use each, depending on your goal
- Content to directly sell a product or service
- Content to get customers to use your product or service
- Content to drive participation
- Content to drive deep commitment
- Content to educate
- Content to entertain
- What a CONTENT STRATEGY is and how to build one
- How to use content to grow a business + using AI to generate content ideas
- How to use content to grow a personal brand + AI content ideas for Instagram, LinkedIn, TikTok, Newsletter, etc.
- How to use content to grow other organisations (NGOs, churches, etc.) + AI content ideas
- How to design graphics content, flyers, etc., in Canva
- How to use AI to design your flyers and creative pictures
- How to prompt ChatGPT or Gemini to design the exact flyer you need
- How to adjust and make corrections to the flyer AI tools generate, like you are working with a graphics designer
- How to connect Claude to Canva and let AI design carousels, posts, and flyers itself in your Canva
- How to use AI to repurpose a picture (how to use one single picture up to 30 times for 30 different posts)
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Saturday August 15 2026 |
Everything Video: Video Planning, Video Shooting, Video Editing & Going Viral |
- Introduction to Video Content
- Types of video content and the special effects of each
- Talking head videos
- Product showcase
- Behind-the-scenes videos
- Vlogs
- Reaction videos
- Tutorial video
- Skits
- Short film
- Podcast videos
- Other types of video content
- Studying videos that went viral and what we can take from them
- How to come up with your video idea that fits what you need it to achieve
- The overall video idea
- Hooks, opening lines and anchors
- The script and direction of your video
- How to make your videos engaging
- Choosing a special signature for your video
- What to do before you shoot your video
- Devices to use
- Camera apps and settings to use
- Lighting set up
- Choosing a video background
- Microphone to use
- Understanding the aspect ratio and the platform you are shooting the video for
- Planning your script so you know what to say in the video
- Planning your B-roll shots
- Planning your camera angles (if you are shooting with more than one device)
- Some notes and tips for when you are shooting your video
- How to edit your video with a simple tool like Canva
- Cutting and joining clips
- Adding text and music
- Using video templates in Canva
- How to edit your video with much better tools like Capcut & Inshot
- Cutting and joining clips
- Adding text and music
- Adding effects
- Using templates to get things done faster
- Exporting your video
- Posting your video and distributing it to get massive views
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Monday August 17 2026 |
AI Video Generation: Producing A Full Video With AI |
- Introduction to AI Video Generation
- Understanding what AI video generation actually is
- Text-to-video vs image-to-video vs avatar videos
- How AI video workflows work
- Prompt engineering for AI videos
- Building a consistent character/style across scenes
- How to create a video that gets AI to model your product (fashion, wearables, appliances, book reviews, etc.)
- How to create an AI advert video for a product
- How to create a video clone of yourself: AI generates videos with your face, body movement, and voice
- How to create UGC-style AI videos
- How to create AI explainer videos for businesses and motivational videos with AI voiceovers
- How to create YouTube faceless video content with AI
- How to create short films with hyperrealistic, cinematic scenes
- How to create cartoons and animation with AI (for YouTube, or safe content for kids, etc.)
- AI Automation and Monetisation: How to generate income from these AI videos
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Wednesday August 19 2026 |
Website Design & Creation: Create Your Own Website |
- Free tools you can use to build a website right now
- How to build a full website inside Canva (company site, portfolio, etc.)
- How to create a simple e-commerce-like website with a storefront app: showcase your product, manage your inventory, accept payment online, etc.
- How to use a creator website to sell your ebook, book, courses, event tickets, etc., online
- How to use AI to build a free, professional-looking website with special features, etc.
- How to plan the content to put on your website
- How to create an online payment account that lets people pay you in any currency
- Other tools for building websites
- How to decide which website tool is right for your situation
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Saturday August 22 2026 |
Introduction To Digital Marketing (Tools & Platforms) Part 1 |
- Introduction to Digital Marketing
- Quick crash course on marketing
- What digital marketing is
- Traditional marketing vs digital marketing
- Why businesses need digital marketing
- Major digital marketing channels
- The digital marketing trifecta
- Making Google My Business work for any business
- Introduction to Local SEO (Search Engine Optimisation)
- How to get a business visible on Google Search and Google Maps
- How to set up a Google My Business profile
- How to rank high on Google search and Google Maps when potential customers search for what you offer (reviews, keywords, FAQ, trust signals, etc)
- Managing reviews: asking, responding, handling bad ones, turning them into content
- Creating content on a Google My Business page
- Tracking results and getting more of our Google My Business page
- Getting found on Search Engine Tools (SEO)
- How Google search works
- Why some websites appear first on Google
- Difference between paid ads and SEO
- Why SEO matters for businesses
- How people search online, and the types of searches they make
- Real-life examples of SEO in action
- Simple things you can do to increase the SEO of a website
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Monday August 24 2026 |
Introduction To Digital Marketing (Tools & Platforms) Part 2 |
- How AI Finds and Mentions You + Controlling What It Says About You (Answer Engine Optimisation AEO)
- How AI is fast replacing search engines in searching for information
- What AI says about you right now
- Why this matters for your business or brand
- Where AI tools get information from
- How AI decides what to show about you
- How to optimise what AI says about you: practical guide
- How to get AI to recommend and rank you higher than other similar options
- Building long-term discoverability
- Email Marketing
- Is email marketing still relevant today?
- How email marketing works
- Different types of marketing emails and when to use each
- Types of email marketing tools and platforms, and what to consider before choosing
- Elements of a great email (subject, body, etc)
- How to use storytelling to keep subscribers hooked and looking forward to your emails
- Let's send your first email newsletter
- Building and growing the list of people subscribed to your email
- Some do's and don'ts of email marketing
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Wednesday August 26 2026 |
How To Run Facebook Ads & Sell Anything Online |
- How do online ads actually work?
- What types of ads do we have, and when should you use each
- Website click and landing page ads
- Instant form ads
- Direct sales ads
- Messaging ads
- Post interaction ads
- Page interaction ads
- Other types of ads
- Introduction to the concept of funnel: how to take a total stranger through a journey and turn them into a customer
- Introduction to ads targeting: how to choose the right targeting + knowing when not to target at all
- Vanity Metrics vs proper KPIs: what to actually track to know if your ads are working
- How to plan a successful online ad: things you need to do before even opening the ad platform
- How to picture how you want your ad to perform, then build a plan around it
- Choosing a sales funnel
- Choosing which creative to use
- Choosing a target
- Deciding on a budget and how to spend it
- Choosing the right KPI
- How to use our ad planning template to simplify all of this
- LET'S RUN YOUR FIRST FACEBOOK AD: from your phone (Ads Manager on mobile)
- LET'S RUN THE SAME AD with MORE ADVANCED TOOLS: Facebook Ads Manager on a laptop
- Ads Result Benchmarks: how to know if the results you're getting are actually good
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Thursday August 27 2026 |
How To Use Data To Improve the Results of Your Ads: Ads Optimisation + Running Ads on TikTok, Google & More |
- How to analyse the result of your ad
- What to look out for
- Where to find the data you need to evaluate your ad performance using simple tools
- Advanced tools to analyse your ad data
- How to use the OL ad performance rubric: a simple chart to interpret your results
- Ads Optimisation: how to fix your ads based on what you've found
- Quick intro to Google Analytics: the tool that tracks exactly what happens on your website
- How to run ads on Google
- How to run ads on TikTok
- How to use what you already know to navigate other ad platforms
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Saturday August 29 2026 |
How To Monetise All These Skills: Minting Your Own Tech Money |
- How "Making Money Online" really works: the hype, the substance, and how to actually get in
- The OL personality + talent + digital/AI skill chart: how to combine what you already have with these skills to start earning within 3 days
- How to decide which "make money online" path might work best for you + how to conduct a skill gap analysis
- Deciding on what you want to do with the skill
- Whether to use your newly acquired digital & AI skills to earn a higher pay at your current job
- Or to get a job with your digital skills
- Or to start a freelancing career with your skills
- Or use the skills to grow your business if you currently manage your business yourself
- BONUS PRE-RECORDED COURSE ADDED: How to succeed in any one of the four options chosen
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Final Test & Certificate |
- Take your final evaluation test
- Claim your certificate
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