Agriculture

Marketing Director

Marketing Director Organisation: My Great Comoany About the role My Great Comoany is looking for a Marketing Director to lead marketing for an agriculture business. This role combines strategic planning with hands-on delivery, helping the organisation explain its offering clearly, reach relevant audiences and support business growth. You will connect marketing activity to business priorities and use customer and market insights to guide decisions. The role calls for someone who can turn ideas into practical campaigns, work well with colleagues and measure what is working. What you will do - Develop and deliver a marketing plan aligned with the organisation’s goals. - Research customer needs, market trends and competitors in the agriculture sector. - Define clear messages for the organisation’s products or services. - Plan and coordinate campaigns across suitable digital and offline channels. - Work with sales and other colleagues to support customer acquisition and retention. - Coordinate content, promotional materials and relevant events or outreach activities. - Set campaign objectives, track results and recommend improvements. - Plan marketing spending and monitor performance against agreed budgets. - Coordinate internal contributors and external suppliers where needed. What you need Must-haves: - Experience planning and delivering marketing activity, with examples of measurable results. - Ability to set marketing priorities and manage projects from planning through delivery. - Strong writing, communication and relationship-building skills. - Confidence using customer insights and performance data to make decisions. - Experience managing budgets and coordinating people or partners. - Willingness to learn about agricultural markets and the needs of different customers. Nice-to-haves: - Marketing experience in agriculture or a related sector. - Experience reaching business customers, distributors or farming communities. - Familiarity with digital marketing, customer relationship management tools and offline campaigns. How to apply Please submit your CV and a short statement explaining your relevant experience through the application channel provided with this vacancy. Include examples of marketing campaigns you have led, your contribution and the results achieved.

A day in the life

Your morning starts with a review of current campaigns, customer enquiries and spending, looking for issues that need attention. You check in with sales and other colleagues to understand customer questions, upcoming priorities and any changes that affect marketing messages. In an agriculture business, this could include seasonal demand or the timing of outreach to customers and distributors. You then spend focused time on the marketing plan: reviewing customer research, comparing competitor messages or deciding which audiences and channels deserve attention. You balance strategic decisions with practical delivery, such as editing campaign copy, reviewing promotional materials or briefing an external supplier where needed. In the afternoon, you coordinate campaign tasks and deadlines with contributors. You work with sales to make sure messages are accurate and enquiries have a clear follow-up route. Depending on the plan, you may also prepare for an event or offline outreach activity. Before closing, you review results against agreed objectives and budgets, note what needs to change and confirm the next day’s priorities.

Your first 3 months

First week

- Meet key colleagues to understand business goals, sales priorities and expectations for marketing. - Learn about the organisation’s products or services, customers and agricultural markets. - Review existing campaigns, content, customer insights, budgets and available reporting tools. - Agree immediate priorities and identify information gaps before proposing changes.

First month

- Gather customer and market insights, including relevant seasonal patterns and competitor activity. - Assess current messaging and channels with sales and other colleagues. - Develop a practical marketing plan with proposed objectives, spending and delivery responsibilities. - Agree baseline measures and a reporting routine using available data.

Second month

- Begin delivering agreed priority campaigns through suitable digital and offline channels. - Coordinate content, promotional materials and any planned outreach with contributors and suppliers. - Work with sales to track enquiries and improve customer follow-up. - Monitor spending and early results, adjusting activity where evidence supports a change.

Third month

- Review campaign performance against agreed objectives, noting results and gaps in the data. - Recommend which activities to continue, improve or stop based on performance and customer feedback. - Refine messages and customer acquisition or retention activity with sales colleagues. - Update the next quarter’s marketing priorities and proposed budget to reflect learning and relevant agricultural cycles.